TCPA compliance software for SMS marketers
TCPA compliance software for SMS marketers should do four jobs: record the opt-in with the exact disclosure and sender, check numbers against do-not-call lists before each send, keep 10DLC campaign records that match what carriers approved, and let you retrieve all of it by phone number when a complaint arrives. Software that only stores opt-in timestamps covers one of the four. This guide shows what to require from a vendor and what each job costs in practice.
TCPA compliance software for SMS marketers
What a text program needs from software
A text program creates evidence at four points, and a gap at any one of them shows up in a demand letter. Check each against any tool on your shortlist.
| Job | What the record must show | Where programs usually fail |
|---|---|---|
| Opt-in capture | Disclosure text, sender named, button or checkbox action, timestamp, phone number | Only a timestamp is stored, the wording shown is lost when the page changes |
| Suppression | Do-not-call and internal opt-out status checked before each send | Lists are scrubbed once a quarter, STOP replies never reach the sending platform |
| Carrier records | Campaign use case, sample messages and opt-in flow match what you registered | The live opt-in flow drifts from the 10DLC registration |
| Retrieval | One export per phone number with the opt-in and message history | Records sit in three tools and nobody can assemble them in a week |
Prove what the consumer saw, not what the page says today
A text opt-in is only as strong as the proof of its wording. Landing pages change, checkboxes move, and a seller gets added to a partner list. If your record is a row in a database, you cannot show the disclosure that applied on the day. Look for tools that store the rendered disclosure and the sellers listed at submission, and that issue an ID you can attach to the contact record.
Before launch, run the wording through a language review. The consent language checker flags missing sender names, vague automated-message language, and consent bundled with unrelated terms. For texting specifics, see SMS consent and the rules summarized in TCPA text message rules.
Scrub before you send, not after the complaint
Do-not-call status and revocations change daily, so a list scrubbed last month protects nothing today. Require a tool that checks numbers at the moment of campaign build or send, and that keeps the result so you can show the check happened. A DNC scrubber handles list checks. A STOP reply is a revocation that your sending platform must honor immediately, so confirm that opt-outs flow back into your suppression list.
Quiet hours are the other control that tends to get skipped. Federal rules restrict telephone solicitations before 8 a.m. and after 9 p.m. in the recipient's local time, and some states are stricter. Schedule by recipient time zone, and keep the schedule setting with the campaign record.
Keep 10DLC records aligned with your live flow
Carrier registration is separate from TCPA, but the evidence overlaps. A campaign registered with one opt-in flow and run with another invites suspension and weakens your position if a consumer disputes consent. Store the registered use case, the sample messages and the opt-in screens together, and update them when the flow changes. See 10DLC compliance for how ConsentVerified keeps those records with the consent evidence.
What to expect to pay
Enterprise consent tools often bill per record or by contract, which is hard to predict when a campaign scales. Flat plans with monthly allowances are easier to budget. ConsentVerified starts at $149 per month ($74 billed yearly) for 5,000 certificates, 1,000 verifications, and 5,000 DNC scrubs with SMS and 10DLC records included. Growth at $499 per month ($249 billed yearly) raises that to 50,000 certificates and 50,000 DNC scrubs, and suits teams running several campaigns. Full limits are on the pricing page. For a side-by-side with other tools, read the best TCPA compliance software roundup.
Questions to ask any vendor
- Does it store the rendered disclosure and the sellers listed, or only a timestamp?
- Can I retrieve everything for one phone number as a single export?
- Does it check do-not-call status at send time, and keep the result?
- Do STOP replies reach the suppression list without manual work?
- Are 10DLC registration details stored next to the opt-in evidence?
- Is pricing predictable at twice my current volume?
- Does the vendor say plainly that it is not legal advice?
If your outreach also runs on email or calls, tools such as outbound automation software can handle the sequencing, but the consent record still needs its own system of record.
Start with the opt-in you already run
Paste your current text opt-in into the consent checker, fix what it flags, then add capture so every new subscriber gets a certificate. ConsentVerified is a compliance tool, not a law firm, so have counsel review the wording and your contact practices.